In early January, Paul Vasquez, also known as "Hungry Bear," spent an hour videotaping, and marveling at, a beautiful double rainbow at Yosemite National Park. Some 3½ minutes of his "rainbowing" were caught on tape. "Hungry Bear" oohs over the double rainbow, asks existential questions like "what does it mean?" and eventually sounds like he's going into hysterics -- perhaps laughing, perhaps crying, or maybe doing both. Some observers think he sounds orgasmic, or stoned. Jimmy Kimmel, the ABC late-night host tweeted a link to the double rainbow video to his 90,000 followers over the July Fourth weekend. Within a week CBS News and other outlets were interviewing Hungry Bear. The original double rainbow YouTube clip has now racked up more than 4.8 million views. A double rainbow song available on iTunes. The "DOUBLE RAINBOW SONG!!" is a two-minute, auto-tuned song with the repeated refrain, "It's a double rainbow. What does it mean?" Its website says all proceeds from the song go to Hungry Bear and Yosemite.
In honor of the magical Double Rainbow, Megan from Bake it in a Cake created this amazing Double Rainbow Cupake.